Michael
Lipsett

Art Direction and Creative

About

Designing systems for how brands show up.

Michael Lipsett is a Vancouver-based Art Director and Senior Designer with over a decade of experience across brand, campaign, and digital. His work focuses on building clear, scalable creative systems that brings structure to complex ideas and helps them translate consistently across every touchpoint.

He works across disciplines to connect concept through execution, shaping visual languages that feel cohesive, considered, and adaptable in the real world.

He has collaborated with global and national brands including Arc’teryx and MEC, contributing to everything from large-scale campaigns, full website design to the development of brand guidelines that support long-term consistency and growth.

Projects

2024

Government of British Columbia

2015 - present

2021-2022

Mountain Equipment Company

2025

British Columbia Doctors of Optometry