Arc’teryx
Info
Graphic Design — Art Direction — Digital — Social Media Concepting — Brand Awareness
Overview
I’ve had the unique opportunity to have worked in-house with Arc’teryx and as an agency contractor for Arc’teryx.
While in-house, I was responsible for developing Design Elements that ranged from building the Brand Standards for Arc’teryx, working on Global Campaigns, collaborating cross functionally with Apparel Designers, Developers and Merchants.
While working as an agency contractor, I’ve had the chance to work closely with the Art Directors, Designers and Digital team to help bring the Arc’teryx web experience to life.
Spring Creative 2021
CREATIVE STATEMENT
Capturing momentum, positioning spring as
a season of movement, where product and purpose align for those pursuing their own challenges.
CONCEPTING MOCK-UPS
MOODBOARD INSPIRATION
Art Direction POV
The campaign was built to unify a broad range of touchpoints under a single, cohesive direction. Balancing performance-driven storytelling with a sense of forward motion. Art direction focused on establishing a consistent visual language that could scale across digital, retail, and out-of-home environments, while still allowing each execution to respond to its context.
Working across teams, the goal was to ensure alignment between campaign expression and brand integrity, creating a system where product, athlete, and environment work together seamlessly, regardless of format.
Design POV
Execution required a high level of precision across a wide range of formats. From digital and social to large-scale retail and OOH applications. Each asset was designed to maintain clarity and hierarchy while adapting to different environments, ensuring consistency without sacrificing impact.
Close collaboration with digital and in-store teams ensured the system translated effectively across platforms, maintaining a cohesive experience from screen to physical space.
FINAL CREATIVE
Fall Creative 2021
CREATIVE STATEMENT
Bridging environments, positioning city outerwear through a lens shaped by the mountain performance.
CREATIVE MOCK-UPS
MOODBOARD INSPIRATION
Art Direction POV
The campaign centered on translating Arc’teryx’s mountain DNA into an urban context. We ensuring the work maintained a sense of technical credibility while adapting to a more city-driven narrative.
Supporting the established direction, the focus was on maintaining consistency across touchpoints, making sure that product, environment, and messaging remained aligned, while allowing the system to flex across campaign and digital applications.
Design POV
Execution focused on applying the visual system with precision—translating the direction across a range of assets while maintaining clarity, hierarchy, and restraint.
Working within a defined framework, each piece was designed to feel cohesive and considered, ensuring the balance between urban context and performance heritage was consistently upheld across formats.
FINAL CREATIVE
Fall/Winter Creative 2021
CREATIVE STATEMENT
Capturing performance at full intensity, we are building a campaign that reflects the precision, energy, and unpredictability of alpine environments.
MOODBOARD INSPIRATION
CREATIVE MOCK-UPS
Art Direction POV
The campaign was built to express Arc’teryx at its most technical and performance-driven, translating the intensity of alpine conditions into a cohesive visual system across touchpoints.
Supporting the overall direction while contributing on set, the focus was on ensuring alignment between concept and execution, carrying the same level of precision from shoot through to final assets. This extended into how the system scaled across video, digital, retail, and campaign environments, while also maintaining consistency while allowing the work to respond to different formats and levels of motion.
Design POV
Execution spanned a wide range of deliverables, requiring a system that could hold across both static and motion-based applications. Each asset was designed with a focus on hierarchy, clarity, and rhythm, ensuring the work remained legible and impactful within high-energy, content-rich environments.
The scale of the campaign required a disciplined approach to consistency, translating the visual language across multiple touchpoints while maintaining a cohesive and elevated brand presence.
Digital Execution
Arc’teryx Brand Guidllines
CREATIVE STATEMENT
Defining a unified visual system—establishing how Arc’teryx shows up with clarity, precision, and consistency across every touchpoint.
Art Direction POV
As the brand continued to scale across teams and channels, the need for a unified and clearly articulated system became critical. The work focused on defining how Arc’teryx expresses itself holistically. We aligned typography, imagery, layout, and motion under a single, cohesive direction.
Collaborating across disciplines, including photography, video, web and design, the goal was to establish a framework that maintains the brand’s precision while allowing it to adapt across environments. The result is a system designed to guide decision-making at every level, ensuring consistency without limiting creative expression.
Design POV
The guidelines were designed as a functional and highly considered tool—translating complex brand principles into clear, accessible, and scalable documentation.
This required a disciplined approach to layout, hierarchy, and structure—ensuring the system could be easily understood and applied across teams. Each section was crafted to balance clarity with depth, creating a resource that supports both day-to-day execution and long-term brand consistency.
Footwear Launch Campaign 2024
While a contractor - I’ve had the opportunity to work with the Design team at Arc’teryx to support the design of the Launch of the Footwear Launch landing page. From design input to asset production, I worked closely with the Development team bringing this page to life.
Obsessive Design Landing Page
Another page I worked on as a contractor working with Arc’teryx, I worked closely with the design and development team in developing a way to showcase the video and content that lives behind the scenes at Arc’teryx. Showcasing what it takes to make the best product in the best way possible.
This was also used to bring the Film Series to life and showcase the videos and calelogue that live on arcteryx.com.
Next Project: