BCDO
Info
Graphic Design — Art Direction — Digital — Social Media Concepting
The British Columbia Doctors of Optometry wanted to update their presence in BC and bring awareness to their organization.
By expanding upon the brand aesthetic - using colours and themes - we elevated the overall feel of the brand to be more eye catching and bold. Overall trying to stop people in their tracks, turn heads, and bring awareness to eye health across the board.
Overview
Let’s get clear 2025 Awareness Campaign
CREATIVE STATEMENT
Vision problems are kinda sneaky. Let’s get clear brings awareness to parents and their child’s eye health.
MOODBOARD INSPIRATION
CREATIVE MOCK-UPS
The British Columbia Doctors of Optometry came to us wanting to gain the “eyeballs” of parents in BC. Positioning the eye exams for kids as the ultimate badge of smart parenting today.
We found that parents often assumed the school screenings are enough, but they often lack the depth and care an Optometrist has. In the back-to school chaos we wanted to bring awareness to parents who are juggling schedules and are silently wondering if they are doing enough.
By positoin it as a smart and simple way to prevent bigger problems - we wanted to empower parents to book their kids in for an eye exam.
FINAL CREATIVE
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