Yorkville University
Info
Digital Art Direction — Web Design — Brand Storytelling
The existing digital experience lacked cohesion. Yorkville University’s website was trying to balance a wide range of programs, audiences, and pathways without a clear or unified structure. The challenge was to create a system that simplifies complexity while supporting both storytelling and decision-making.
Overview
Website Redesign
CREATIVE STATEMENT
Designing a digital platform that brings brand, content, and user experience into a clear, conversion-focused system.
Art Direction POV
Leading the project end-to-end, the focus was on defining how the brand translates into a digital environment, establishing a cohesive visual and structural system that holds across all pages and content types.
This involved aligning typography, imagery, layout, and interaction into a unified framework, ensuring consistency while allowing the platform to support a wide range of programs and user journeys. The result is a system designed to scale, maintaining clarity and brand integrity across every touchpoint.
Design POV
Execution focused on building a clear and intuitive user experience, structuring content to support both exploration and conversion. This included defining grid systems, component behaviour, and responsive layouts that adapt seamlessly across devices.
Each element was designed with precision. Balancing hierarchy, readability, and usability to ensure the platform remains accessible, efficient, and easy to navigate at scale.
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