BuyBC

Following the political issues around the tariffs, Buy BC (Government of BC) wanted to showcase and bring attention to Products grown and made in the province. The 360 campaign ranged from Traditional TV, Online TV and Streaming, Digital Advertising to Social Organic and Promoted content.

Creative Direction: Grant Fraggolosch
Art Direction: Michael Lipsett
Group Account Director: Caitlin Tang-Hurley
Agency Producer: Brittany Taylor
Video Production: GOOD-IDEA

Collage of promotional images and text encouraging support for buyBC, a British Columbia initiative. Images include people shopping for fresh produce, fishing boats, and local foods, with slogans like "Now's the time to Buy BC" and "Look for the logo and choose local." Logos for buyBC, British Columbia, and 'Learn More' buttons are visible.
Series of three social media posts promoting buying local produce through buyBC, featuring images of fresh produce, people shopping, and a label on a loaf of bread, with text encouraging support of local growers and producers.
A woman shopping in a grocery store pushing a cart filled with groceries, standing near refrigerated section with various packaged products.
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