Mountain Equipment Company (MEC)

I worked with MEC as a Senior Graphic Designer and Art Director. Developing campaign creative with the Creative Director, Copywriters and other designers, we built out seasonal campaign material that would show up online, on social media, digital advertising and in-store, all while keeping a holistic look and feel and maintaining brand awareness and alignment.

A silver laptop on a beige couch displaying a webpage about a weekend getaway event with discounts up to 55% and high chances of savings, set outdoors with trees in the background.

A group of people camping outdoors on a grassy hillside with tents, surrounded by forested mountains under a partly cloudy sky. They are sitting and laughing around a campfire, enjoying food and drinks.

Camping scene with tents and people by a lake in a forest, promoting outdoor weekend trips with discount offers.

Six photos of camping scenes including tents, campfire, and people camping and cooking outdoors at sunset and sunrise.

A laptop displaying a website with images of people mountain climbing in snowy terrain, against a black background.

Collage of outdoor winter clothing and gear, including insulated jackets in red and blue, some shown worn by people in snowy mountain environments and others displayed on mannequins, with two phone screens showcasing of a red jacket and a blue jacket in fashion and outdoor settings.

Open laptop on a black tray displaying a website with a photo of a smiling woman in outdoor gear, surrounded by greenery, with the text "Hello, old friend".

Yellow jacket with a tag referencing Mountain Equipment Company and a MEC Classics Collection label, featuring a stylized image of a person with ski goggles and ski poles.

Package of Mountain Equipment Company Limited Edition Classics Collection MEC Berber Fleece jacket with a photo of a woman in outdoor gear sitting in a camping chair on gray background.

Display of mannequins dressed in outdoor hiking gear inside a retail store. The mannequins are wearing colorful jackets, pants, and sandals, with some carrying backpacks and wearing caps. A sign behind them reads 'Hello, old friend' and features promotional content for outdoor equipment.

Collage of outdoor and hiking gear featuring pants, shorts, bags, and accessories with models demonstrating their use outdoors and on the river.