Michael Lipsett
Art Director
Digital Designer
Proper Human
A Proper Human doing design
and other creative escapades
Buy BC
Advertising and Awareness Campaign
Following the political issues around the tariffs, Buy BC (Government of BC) wanted to showcase and bring attention to Products grown and made in the province. The 360 campaign ranged from Traditional TV, Online TV and Streaming, Digital Advertising to Social Organic and Promoted content.
Creative Direction: Grant Fraggolosch
Art Direction: Michael Lipsett
Group Account Director: Caitlin Tang-Hurley
Agency Producer: Brittany Taylor
Video Production: GOOD-IDEA
Arc’teryx
Art Direction, Graphic Design and Web Design
I’ve had the unique opportunity to have worked in-house with Arc’teryx and as an agency contractor for Arc’teryx.
While in-house, I was responsible for developing Design Elements that ranged from building the Brand Standards for Arc’teryx, working on Global Campaigns as both an Art Director and Graphic Designer, and designing digital and physical collateral all while collaborating cross functionally with multiple departments and people throughout the company.
While working as an agency contractor, I’ve had the chance to work closely with the Art Directors, Designers and Digital team to help bring the Arc’teryx web experience to life.
www.arcteryx.com
Yorkville University Website
Art Direction and Web Design
We were tasked with the re-design and development of the Yorkville University website. Using their new brand styling and system - created a modular and customizable component based website that can expand and grow with the university.
www.yorkvilleu.ca
Art Direction and Web Design: Michael Lipsett
Group Account Director: Caitlin Tang-Hurley
Agency Producer: Kelsey Westbrook
Developer: Matt Hilderbrand
Mountain Equipment Company (MEC)
Graphic Design and Art Direction
I worked with MEC as a Senior Graphic Designer and Art Director. Developing campaign creative with the Creative Director, Copywriters and other designers, we built out seasonal campaign material that would show up online, social, digital advertising and in store, all while keeping a holistic look and feel and maintaining brand awareness and alignment.
www.mec.ca
