BCDO (British Columbia Doctors of Optometry)

We were asked by the BCDO to help bring awareness and focus on the need for children to get their eyes checked. By targeting parents of young kids, we wanted to empower and motivate them to book the appointment for their kids.

We used traditional media (bus advertising) as well as digital advertising in skytrain stations and social media - attempting to garner attention with our target audience where most would see these ads.

I was in charge of the early art direction for this project, developing and ideating closely with the Creative Director and Copywriter on the project as well.


www.bc.doctorsofoptometry.ca/

A city bus with colorful advertisements for eye exams and a children's testing website. The bus is on a city street with buildings, pedestrians, and traffic lights visible.
Colorful cartoon character with one large eye, smiling, holding a selfie stick, with a purple background and playful text about cookies and eye tests.
Colorful poster with large yellow and orange text explaining the difficulty of finding a doctor on a simple, easy-to-use website for a science project. The poster features a cartoon character of a friendly, one-eyed monster with a big eye, blue hair, and a thumbs-up gesture, set against a purple background.
A cartoon eyeball character smiling and waving, with purple background and motivational text encouraging a quick eye test.
A cartoon character with an eye and blue hair, looking at a smartwatch, on a purple background with a humorous message about eye health and kids' eye exams.
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