We were asked by the BCDO to help bring awareness and focus on the need for children to get their eyes checked. By targeting parents of young kids, we wanted to empower and motivate them to book the appointment for their kids.

We used traditional media (bus advertising) as well as digital advertising in skytrain stations and social media - attempting to garner attention with our target audience where most would see these ads.

I was in charge of the early art direction for this project, developing and ideating closely with the Creative Director and Copywriter on the project as well.

www.bc.doctorsofoptometry.ca/