Bringing awareness to local producers and providers in British Columbia, Buy BC wants to show the province the amazing products available to everyday consumers in your local stores. From produce to packaged goods, you can find the Buy BC logo on many of your favourites.

The Buy BC team tasked us with creating a 360 campaign that brought awareness and spotlight to the products and people that produce and create Buy BC products in BC. I was brought on as an Art Director right at the start of the concepting and production phase and continued through the full execution of the projects completion.  We worked quickly and effectively, testing and iterating our concept and art direction to truly exemplify the idea that needed to be expressed. Building on the idea that we needed to showcase the providers and producers in BC was key - this became our north star for production and development.